WMAD (Working Moms and Dads) is a group on Facebook founded in 2015, by myself Heidi Saunders, to help curb unemployment rates in South Africa by posting legit jobs available, CV and cover letter tips, interview techniques, and so much more, that I came across to the benefit of WMAD members, NOW called WMADians.

I have more than 20 years of formal experience in various fields (clerical, administration, accounts, executive assistance, reception, secretarial, office management, legal, and IT helpdesk). In 2016 I took the leap of faith after accumulating 15000 members to leave my comfortable corporate life to pursue WMAD permanently. The main reason, my passion to help people make themselves more employable in terms of their CVs and branding.

In 2020 the business had grown so much that I began restructuring it in order to steer WMAD into an exciting direction. Our social media’s main group (Facebook) has reached more than 60000 members, and our goal is to make our nation employable, especially our next generation, whose lives are just starting and to pass on precious skills and knowledge. We have reached markets that were not thought of when the business first started.

Our influence has reached over half of the Gauteng market and has expanded to other provinces and internationally. Given a few more years, the possibilities are limitless with what we can achieve. We are averaging a placement or two every week since 2018.