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A Day in the Life of a Graphic Designer - WMAD Group

A Day in the Life of a Graphic Designer

👤 Meet the Designer

Name: Liam Milton
Job Title: Graphic Designer & Brand Strategist
Company: PixieCraft Creative Studio
Location: Johannesburg, South Africa
Years of Experience: 5

“Design is storytelling. Every logo, every layout has a purpose—it’s visual communication at its best.” – Liam Milton


🧾 What Does a Graphic Designer Do?

Liam spends his days transforming concepts into visuals—from branding a new food truck startup to redesigning an NGO’s website. His role blends creativity with communication, turning briefs into beautiful, effective design assets.

“Clients give you a puzzle. You solve it visually.”


⏰ A Typical Day in Liam’s Studio

Time Task
08:30 AM Coffee + check emails and briefs
09:00 AM Team brainstorm: campaign for new client
10:30 AM Drafting logo concepts in Illustrator
1:00 PM Lunch break & scrolling inspiration sites
2:00 PM Feedback session with a client
3:30 PM Finalizing designs + prepping mockups
5:00 PM Wrap-up & project planning for tomorrow

🧰 Liam’s Design Toolbox

  • Software: Adobe Illustrator, Photoshop, After Effects

  • Online Tools: Figma, Canva, Coolors.co, Unsplash

  • Hardware: MacBook Pro, Wacom Tablet

  • Workflow Tools: Trello, Slack, Google Drive

🎓 Learn These Free:


💬 Interview Highlights

Q: What inspired you to pursue graphic design?
Liam: “Honestly? CD covers. Back in high school, I used to redesign album covers just for fun. Eventually, I realized I could make a career out of creating visuals that speak.”

Q: Most rewarding project so far?
Liam: “Creating a visual identity for a local township bakery. Their sales tripled after rebranding.”

Q: What advice would you give to new designers?
Liam:

  • “Build a solid portfolio—even if it’s passion projects.”

  • “Learn to accept feedback—it makes you better.”

  • “Stay curious. Design trends evolve fast.”


📈 Career Path Snapshot (South Africa)

Role Experience Estimated Salary Range
Junior Designer 0–2 years R12,000 – R18,000 p/m
Mid-Level Designer 2–5 years R20,000 – R30,000 p/m
Senior Designer 5+ years R35,000 – R60,000+ p/m

💼 Based on Payscale and local industry surveys


📚 Want to Get Started in Graphic Design?

 

Heidi Saunders


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